I expect that most of you will by now be familiar with Facebook’s ‘Messenger’ app, since it made headlines around six months ago. There was much hysteria (dare I say paranoia?) regarding the requirement to download the app if you wanted to receive Facebook messages from your mobile device. Many wondered about Facebook’s reasons for making it compulsory. However, some of Facebook’s recent changes to its Messenger ‘platform’ (yes, apparently it’s no longer an app but a platform) may begin to shed some light:
- Payment between friends introduced
- Messenger’s API (application programming interface) opened to developers who want to build apps that integrate with Messenger – and announce that it is no longer an app but a platform
- Businesses on Messenger announced
Notice some common themes here? So far, the ‘Businesses with Messenger’ appears to have been created to allow businesses to communicate better with their customers… but what’s the bet they want to be able to handle every transaction from payment, to updates, to reviews of the product after it’s been received?
What do you think? Will we be paying via Messenger soon? And would you use this option, if it was available? Is this adding value for Facebook’s users, or just for the business users?