Hi! I’m Pagan.
I have spent the majority of my adult life as an Equestrian Coach, but I’m looking for a new challenge… and so I find myself in the final year of a Bachelor of Business at Monash University (still not quite sure how THAT happened!).
As you can probably imagine, there’s not a whole lot of call for technological know-how as an Equestrian Coach. It’s been a steep learning curve!
I’m majoring in Business Strategy and Marketing & Communication, and this blog is part of the assessment for my Digital Marketing unit, which I’m taking as an elective this semester. I hope you find it interesting, and maybe learn something too – I’m certain I will, in the process of creating it!